Every once in a while I'll get a call from a Pinecrest FL homeowner wanting me to go over and list their home because their agent hasn't gotten it sold. Today I am once again confronted with the task of telling a homeowner their listing hasn't sold because it is overpriced for today's market. I let them know that they might not like what I have to say, but it will always be the truth; and usually presented in black and white.
Some agents will take any listing at any price to get their name out there; reasoning that it is "free" advertising and you just never know, someone might call you. It has happened to me, I have gotten many clients off of sign calls. And yes, there are homeowners that will shop agents to see who will list their property at the highest price.
But I just can't take an overpriced listing though. I just can't in good conscious tell the homeowner and the public that I feel this property is worth what I've listed it at, if it's overpriced.
What is your policy on taking an overpriced listing?
Marie Story
Broker Associate, ABR,CIPS,GRI
Coldwell Banker Residential Real Estate
12651 South Dixie Hwy., Pinecrest (Miami), FL 33156
(305) 776-0010
I think as long as you are dealing with the public it will always be a challenge to say "no" and an art form of how to say "no" with grace.
HELLO MARIE! I have found that those who are difficult about price - tend to be difficult about everything. So, I make a decision more on 'will this Seller and myself really be able to work together efficiently?'. If not, then I pass. But you are right - you can't "not" tell the seller it's over-priced - and if you take it, overprice it, then you will just get blamed for it not selling! You're decision here will always work for you because it's the right thing! -- Gabrielle
Marie,
If I agree to take an overpriced listing I inform the seller's they will need to make price reductions every (30) days of at least 5% until we start getting showings on the home. I have had good results with this method.
Marie, I have in the past and it turned out to be just a waste of time-I can never get that back and many marketing dollars that I also cannot recoup! NO, I would not!
I do take overpriced listings but only if the seller is a serious seller.... he wants to sell but wants to make sure that he is getting the highest possible price.....he must agree to lower the price within 15 days and keep reducing it until we hit market price....I’m a Realtor and when some calls me, I do everything possible to help them but if they insist on their price, I won’t work with them.